Find out what your key accounts really think about you.
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We know what your key accounts think about you. Do you?
Pulse goes straight to your target buyers to show you how they view your brand, what they really think of your products, and how you compare to the competition. It also uncovers their biggest challenges, top priorities, and the must-have traits they expect from a vendor like you.
Create your dream panel.
Thanks to our consultancy-grade recruitment partners, we have unmatched access to top decision-makers across Europe and North America. So your panel only features the people and companies that matter most to your business.
Discover key buying signals and intent.
Brand and product awareness
Track unaided and aided awareness of your brand, rivals, and products.
Consideration and purchase intent
Identify who your buyers are considering to shortlist for RFP.
Brand and product perception
Discover what your buyers really think about your brand and your products.
Commercial priorities
Learn what matters most to your buyers over the next 12 months.
Business challenges
Explore the issues set to impact your buyers most this year.
Vendor tips
Hear from your buyers on what makes a winning vendor pitch.
Tracking key account perception for a global telecoms provider
A major telecoms provider needed a way to prove their new awareness marketing campaigns were hitting the mark. With just 15 target companies and a handful of senior VP and director-level buyers to track, traditional B2C brand tracking methodologies weren't going to cut it. Enter Pulse. Pulse now monitors how their audience's perceptions of the client, their products, and their competitors are shifting over time.
Pulse has helped us get a clearer picture of how our target buyers view the competitive landscape and where we sit within it. It has played a valuable role in shaping our market proposition and given us a useful baseline to measure the impact of our brand-building efforts.
Only pay when you approve your panel.
No surprises here. We don't ask you to commit until you've seen and approved your panel.
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Draw on 20+ years of experience.
We bring in the best. Our researchers are ex-strategy heads from award-winning B2B agencies, pros at pulling out eye-opening insights.
Get rapid learnings for quick ABM wins.
With our interactive dashboards, we can deliver insights in days, perfect for optimising ABM campaigns on the fly.
Pricing
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Single Pulse £ 7500
£ 2
/ye
Billed Annually
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Double Pulse £ 15000
£ 2
/ye
Billed Annually
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Quarterly Pulse £ 25000
£ 2
/ye
Billed Annually
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|---|---|---|---|
Contract length |
6 months | 12 months | 18 months |
Pulse surveys |
1 | 2 | 4 |
Expert recruitment credits |
10 | 20 | 40 |
Competitors |
8 | 8 | 8 |
Attributes |
6 | 6 | 6 |
Bespoke questions |
-- | 2 | 4 |
Scoops deep dive interviews |
-- | -- | 2 |
Know exactly how your buyers see your brand, products, and competitors.
Key account alignment
Fill out our quick 2-minute panel builder form to get started. Simply provide your top account list and key job titles or departments, and we’ll create a tailored panel for you to review.
Senior decision-maker recruitment
We'll tap into our network of specialist recruitment partners to find the perfect survey participants.
Competitor and key attribute coordination
Let us know the decision-makers, competitors, and attributes you want to track. We will then build them into your Pulse programme.
Awareness and perception tracking survey
We'll put your send your Pulse programme to your bespoke panel of selected decision-makers.
Expected field time is less than 2 weeks.
Live, interactive data visualisations
View your results in a live, interactive dashboard - or download and review offline as a PDF.
Starter
Features
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Contract: 6 months
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Pulse surveys: 1
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Expert recruitment credits: 10
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Competitors: 8
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Attributes: 6
Pre and post
Features
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Contract: 12 months
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Pulse surveys: 2
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Expert recruitment credits: 20
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Competitors: 8
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Attributes: 6
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Bespoke questions: 1
Quarterly
Features
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Contract: 18 months
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Pulse surveys: 4
-
Expert recruitment credits: 40
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Competitors: 8
-
Attributes: 6
-
Bespoke questions: 2
-
Scoops deep dive interviews: 2