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PLAYBOOK

Give your teams one story to tell.

We sync up your product, marketing, and sales teams with a blueprint that powers all marketing and sales activity. Prices start from £7,500.
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WHAT IS PLAYBOOK?

Deeper truths. Bigger wins.

We turn your complex product information into a guide that lays it all out: product goals, target audiences, problems solved, key differentiators, elevator pitch, features, benefits, proof points, key messages, and more. It's everything your team needs to sell smarter and market better.

how it works

Get your teams talking the same language.

Product consolidation

We dive into all your existing product information—technical specs, sales decks, strategy research, and everything in between—to map out what’s working and what’s missing.

Product survey

We’ll run an in-depth survey with your product owners to uncover the real value, benefits, features, and competitive edge of your offering. Don’t have all the answers about your customers? Don’t worry. Scoop can come to the rescue. 

Product deep-dives

Through workshops or interviews, we’ll close any gaps in understanding and get crystal clear about your product’s value for your customers.

Product playbook development

Our handpicked copywriters will craft your product playbook, pulling input from product, commercial, and marketing teams along the way.

Live, interactive playbook

We’ll deliver your playbook where your teams work best—SharePoint, Notion, Monday, Canva, or wherever keeps things easy and accessible.

Ready to go marketing and sales assets

With handpicked, sector-savvy creative directors, copywriters, and designers, we turn your internal playbook into ready-to-go, customer-facing assets for your marketing and sales teams.

PULSE

Need a perception pulse-check?

Our Pulse service surveys a panel of your key accounts to track their changing perception of your brand, products, and competitors.

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WHY PLAYBOOK?

Rally product, marketing and sales.

Create one source of truth for your product messaging. No more fumbling for the right ad copy. No more guesswork for your pitch decks.

WHY PLAYBOOK?

Skip the lengthy strategy sessions.

No surprises here. We don't ask you to commit until you've seen and approved the interviewee list - and we know we can connect with your target audience.

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WHY PLAYBOOK?

Cut the fluff.

We skip the jargon and cut straight to what matters. Our senior, sector-savvy copywriters craft sharp, actionable product stories your teams can actually use in language everyone can understand.

WHY PLAYBOOK?

Draw on 20+ years of experience.

We bring in the best. B2B strategy heads lead the research. Sector-specific journalists craft your story for maximum impact. Award-winning B2B copywriters, designers, and creative directors bring it all to life in customer communications.

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WHY PLAYBOOK?

Embed into your business.

We'll put your Playbook right where your teams need it, integrated into the tools they already use every day. And your assets? Ready to go in Canva for easy access, edits and action.

WHY PLAYBOOK?

Ditch the bloated agency fees.

We're not an agency - we're a hub. Our flexible commercial model cuts the fat, giving you top-tier talent without the hefty price tag. Playbooks starts at just £7,500.

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ready to get started?

Stop guessing. Start converting.

Let's make your B2B marketing unmissable.