--- title: Scoop by Nine+Nico | Get deep key account insights description: Scoop by Nine+Nico uses in-depth interviews to talk directly to senior B2B buyers to uncover their priorities, challenges, and decision drivers. --- [Skip to content](https://nineandnico.com/scoop#main-content) [![nine_nico_primarylogo_full-color_rgb](https://nineandnico.com/hs-fs/hubfs/Logo%20files/nine_nico_primarylogo_full-color_rgb.png?width=100&height=96&name=nine_nico_primarylogo_full-color_rgb.png)](https://nineandnico.com/?hsLang=en) - Services Show submenu for Services - [Pulse](https://nineandnico.com/pulse) - [Scoop](https://nineandnico.com/scoop) - [Playbook](https://nineandnico.com/playbook) - [Work](https://nineandnico.com/work) - [Login](https://pulse.nineandnico.com/) Open main navigation Close main navigation - Services Show submenu for Services - [Pulse](https://nineandnico.com/pulse) - [Scoop](https://nineandnico.com/scoop) - [Playbook](https://nineandnico.com/playbook) - [Work](https://nineandnico.com/work) - [Login](https://pulse.nineandnico.com/) - [Let's talk](https://nineandnico.com/contact) [Let's talk](https://nineandnico.com/contact?hsLang=en) SCOOP By nine+nico # Get the secrets your sales team can't reach. Scoop uncovers your buyers' hidden motivations, barriers, challenges, and aspirations - stuff they'd never share over a coffee. Prices start from £2,500. [Get started](https://nineandnico.com/contact?hsLang=en) Get started for free, with no commitment until your panel is confirmed. ![N+N illustrations v1.3 - final-03](https://nineandnico.com/hs-fs/hubfs/Georgias%20illustrations/N+N%20illustrations%20v1.3%20-%20final-03.png?width=600&height=600&name=N+N%20illustrations%20v1.3%20-%20final-03.png "N+N illustrations v1.3 - final-03") ![SITE IMAGE 4](https://nineandnico.com/hs-fs/hubfs/Photography/SITE%20IMAGE%204.png?width=1920&height=1280&name=SITE%20IMAGE%204.png "SITE IMAGE 4") WHAT IS SCOOP? ## Deeper truths. Bigger wins. In in-depth interviews, we talk directly to your key buyers to uncover what really matters to them - their priorities, challenges, and decision drivers. Then, we turn those insights into actionable ideas to help you land the story for your top accounts. [Get started](https://nineandnico.com/contact?hsLang=en) work ## Insider scoops. Unfiltered truths. Here's a taste of what we've uncovered in our recent scoops: ![SITE IMAGE 12](https://nineandnico.com/hubfs/Photography/SITE%20IMAGE%2012.png) ### Readying for a restructure A global cable company was undergoing a quiet restructure, consolidating all of its broadcast technologies across European markets. [Learn more](https://nineandnico.com/work?hsLang=en) ![SITE IMAGE 17](https://nineandnico.com/hubfs/Photography/SITE%20IMAGE%2017.png) ### Meeting the thirst for metering knowledge UK water companies were desperate to learn from leaders smart water metering, but didn't know how best to connect and share notes. [Learn more](https://nineandnico.com/work?hsLang=en) ![SITE IMAGE 7](https://nineandnico.com/hubfs/Photography/SITE%20IMAGE%207.png) ### Finding frictions in customer journeys Customers of a major US commercial real-estate company were crying - yes actual tears - over their office move-in experiences.  [Learn more](https://nineandnico.com/work?hsLang=en) PULSE ## Need a perception pulse-check? ## Our [Pulse](https://nineandnico.com/pulse?hsLang=en)service surveys a panel of your key accounts to track their changing perception of your brand, products, and competitors. [Find out more](https://nineandnico.com/pulse?hsLang=en) ![Teal and grey circles_graphic 13](https://nineandnico.com/hubfs/Image%20graphics/Teal%20and%20grey%20circles_graphic%2013.png "Teal and grey circles_graphic 13") ![Grey and teal circle and dots_graphic 11 (1)](https://nineandnico.com/hubfs/Image%20graphics/Grey%20and%20teal%20circle%20and%20dots_graphic%2011%20(1).png "Grey and teal circle and dots_graphic 11 (1)") WHY SCOOP? ## Get straight to the decision-makers. We connect directly with senior buyers to uncover their real opinions and priorities. Thanks to our consultancy-grade recruitment partners, we have unmatched access to top decision-makers across Europe and North America. [See who you can reach](https://nineandnico.com/scoops-interview-request?hsLang=en) WHY SCOOP? ## Only pay when you approve the participant list. No surprises here. We don't ask you to commit until you've seen and approved the interviewee list - and we know we can connect with your target audience. [See who you can reach](https://nineandnico.com/scoops-interview-request?hsLang=en) ![Teal and black lines_graphic 19](https://nineandnico.com/hubfs/Image%20graphics/Teal%20and%20black%20lines_graphic%2019.png "Teal and black lines_graphic 19") ![_Teal and grey_graphic_22](https://nineandnico.com/hubfs/Image%20graphics/_Teal%20and%20grey_graphic_22.png "_Teal and grey_graphic_22") WHY SCOOP? ## Get rapid learnings for quick ABM wins. With our interactive dashboards, you’re not paying for pointless presentation formatting. We deliver insights in days, along with recommendations ready to plug straight into your ABM activity. [See who you can reach](https://nineandnico.com/scoops-interview-request?hsLang=en) WHY SCOOP? ## Draw on 20+ years of experience. We bring in the best. Our researchers are ex-strategy heads from award-winning B2B agencies, pros at pulling out eye-opening insights. [See who you can reach](https://nineandnico.com/scoops-interview-request?hsLang=en) ![Black and teal arrows_graphic 10](https://nineandnico.com/hubfs/Image%20graphics/Black%20and%20teal%20arrows_graphic%2010.png "Black and teal arrows_graphic 10") how it works ## Discover what's driving decisions - and seize the advantage. Key account alignment Fill out our quick 2-minute panel builder form to get started. Simply provide your top account list and key job titles or departments, and we’ll create a tailored panel for you to review. Senior decision-maker recruitment We'll tap into our network of specialist recruitment partners to find the perfect interview participants. Key themes alignment We work up a research brief and discussion guide to get to the heart of your challenge. In-depth interviews We'll run 1-1 in-depth interviews with your target decision-makers to uncover juicy, business-critical insights. Wrap-up and actions We deliver the findings, with actionable recommendations for messaging, marketing, and sales. **ready to get started?** # Stop guessing. Start converting. Let's find out what's going on behind closed doors at your key accounts. [Let's talk](https://nineandnico.com/contact?hsLang=en) [![nine_nico_primarylogo_full-color_rgb](https://nineandnico.com/hs-fs/hubfs/Logo%20files/nine_nico_primarylogo_full-color_rgb.png?width=900&height=862&name=nine_nico_primarylogo_full-color_rgb.png "nine_nico_primarylogo_full-color_rgb")](https://nineandnico.com/?hsLang=en) **Our services** [Pulse](https://nineandnico.com/service/pulse?hsLang=en) [Scoop](https://nineandnico.com/services/scoop?hsLang=en) [Playbook](https://nineandnico.com/services/playbook?hsLang=en) [Story](https://nineandnico.com/services/story?hsLang=en) **Our work** [Case studies](https://nineandnico.com/work?hsLang=en) **Legal** [Privacy policy](https://nineandnico.com/privacy-policy?hsLang=en) [Sitemap](https://nineandnico.com/sitemap.xml?hsLang=en) Copyright © Nine & Nico Limited | Registered in England and Wales | Company number 12903044 | VAT registration 430008552 | Registered office 44 Brookvale Road, SO17 1RA